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Mustard TV
Mustard TV is a local television station based in Norwich, Norfolk. It broadcasts to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the north of the county, Dereham to the west and parts of south Norfolk and north Suffolk. A wholly owned subsidiary of regional media group Archant, its managing director is Fiona Ryder, appointed in September 2012.
== History ==
In May 2012, media regulator Ofcom extended the invitation for local operators in cities across the United Kingdom to operate a new local television service in their area.
In September 2012 Ofcom announced that Mustard TV had won the licence to operate the local TV service for the Norwich area to be broadcast on Channel 8. It is set to become one of nineteen new stations to launch across the country in 2014.
Mustard TV started broadcasting on Freeview channel 8 on 24 March 2014, and was the second local TV station to launch in the UK. It offers a programme catch up service on its website and plans to launch on Virgin Media, channel 159 before the end of 2014.
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